Midline Seven

What we designand build.

Four areas, one team. Most projects touch more than one, which is the point.

01

Digital Experiences

For companies whose site no longer matches the business behind it.

Websites and interfaces that make a company look as good as its work, and stay fast while doing it.

What you get

  • 01Web design and digital art direction
  • 02UI/UX for products and marketing sites
  • 03Design systems that survive real content
  • 04Motion with a job to do
  • 05Responsive layouts designed per breakpoint, not shrunk

Built with Next.js, React, TypeScript, Motion, GSAP, Lenis

Payment page for an invoice, with the amount due, billing details and card or PayPal options

ExamplePayments and Billing

And this website. Designed and built in-house: the type system, the layouts, the motion and the code. No template.

02

Product Engineering

For founders and teams turning a workflow into a product.

Products with accounts, roles, data and billing, designed and built by the same team so nothing is lost in handoff.

What you get

  • 01SaaS and web applications
  • 02Authentication, roles and permissions
  • 03Dashboards and client portals
  • 04APIs and backend services
  • 05Database design and migrations

Built with Next.js, NestJS, Express, FastAPI, PostgreSQL, MongoDB, Prisma, Redis

Client portal, order detail with order summary, payment status and order overview

ExampleClient Delivery Portal

03

Business Systems

For operations that have outgrown spreadsheets and group chats.

Software that runs the daily operation: attendance, payroll inputs, leads, orders, invoices. Used every day, so it has to be right every day.

What you get

  • 01HR and workforce operations
  • 02CRM and lead management
  • 03Client portals with orders, quotes and invoices
  • 04Operations dashboards and reporting
  • 05Internal tools that replace spreadsheets

Built with Role-based access, real-time updates, PDF and Excel exports, audit trails

HR platform, Payroll Operations screen with payroll totals and the salary preview table

ExampleHR Operations Platform

04

Automation & Payments

For teams where a missed payment or message costs real money.

The parts nobody sees until they break: payments, queues, messages and integrations, built to be correct under load.

What you get

  • 01Stripe and PayPal checkout and billing
  • 02Queues and background workers
  • 03WhatsApp and messaging automation
  • 04Notification systems
  • 05Third-party API integrations
  • 06AI features grounded in your own data

Built with Stripe, PayPal, BullMQ, Redis, Socket.io, WhatsApp Cloud API, OpenAI

Server logs for one escalated WhatsApp conversation, from webhook to agent alert

ExampleWhatsApp Automation

Every project,four phases.

  1. 01UnderstandBusiness, users, problems, constraints.
  2. 02DefineStructure, flow, scope, technical boundaries.
  3. 03DesignExperience, interface, interaction, visual system.
  4. 04EngineerBuild, integrate, test, ship.

Have somethingambitious?Let’s build it properly.

Start a project