Privacypolicy.

Midline Seven ("we", "us") provides a shared inbox and order management platform that lets businesses manage customer conversations from Facebook Messenger, Instagram Direct and WhatsApp in one place.

Questions about this policy can be sent to hello@midlineseven.com.

Account data: name, email address and role of the people who sign in to the platform.

Conversation data: messages, attachments, display names, profile pictures and channel identifiers (such as a Facebook-scoped ID, Instagram-scoped ID or WhatsApp phone number) that Meta delivers to us when a customer messages a business that has connected a channel.

Business data entered by our customers: contact notes, tags, order drafts, delivery addresses and similar records.

Technical data: log data, device and browser information, and IP address, used for security and reliability.

We use information to deliver the service: showing conversations to the business that owns them, sending replies, and organising contacts and orders.

We also use it to secure the platform, prevent abuse, fix problems and meet legal obligations. We do not sell personal data and we do not use message content for advertising.

We receive data from Meta products only after a business connects its Page, Instagram professional account or WhatsApp Business account and grants us permission. We use that data only to provide the inbox features the business has asked for.

Meta platform data is accessible only to the workspace that connected the channel. We follow Meta Platform Terms and Developer Policies.

We share data only with infrastructure and service providers that help us run the platform (hosting, storage, email delivery, error monitoring), under confidentiality and data protection obligations, and with authorities where the law requires it.

Messages you send to a business are visible to that business and its team members.

We keep data for as long as a workspace is active or as needed to provide the service. When a workspace is closed, or a valid deletion request is verified, we delete or anonymise the related data within 30 days, except where we must retain it by law.

Data is encrypted in transit and at rest, access is restricted by workspace and role, and access to production systems is limited and logged. No system is perfectly secure, but we work to protect your information.

You can ask to access, correct or delete the personal data we hold about you. To delete data linked to your Facebook, Instagram or WhatsApp identity, follow the steps on our data deletion page at /data-deletion.

For any other request, email hello@midlineseven.com. If you are a customer of one of our business users, we may refer your request to that business, which controls the conversation data.

We may update this policy. The date above shows the latest revision, and we will give notice of material changes in the product or by email.